Section A: Short Answer Questions: (5 x 2 = 10 ) Q1. Why does a high bounce rate often point to poor navigation structure rather than low-quality content? Q2. How does the "3-Click Rule" directly influence user retention and navigation layout? Q3. Using the house-and-address analogy, explain the functional difference between a web domain and web hosting. Q4. What visual role does a hero section perform, and why is placing an explicit Call-to-Action (CTA) inside it essential? Q5. Why are numbers and hyphens discouraged when selecting a commercial domain name? Section B: Analytical Questions: (2 x 5 = 10) Q1. Navigation Strategy: Compare horizontal navigation bars, hamburger menus, and breadcrumb navigation. For an e-commerce platform like Flipkart or Myntra, evaluate which navigation type best serves desktop browsing versus mobile user journeys.